PureSample Overview

Purify your panel

Match up your panel members against a growing database of deceptive panelists to guarantee more accurate research results. Deceptive panelists sap valuable research time and resources, and are a risk to the credibility of the industry as a whole. GMI (Global Market Insite, Inc.) is committed to improving panel integrity and maintaining the validity of online research. Join us in our efforts to preserve the validity of online research by checking your panelists' deception scores today.

Why is GMI making its panel integrity database available to everyone?

GMI believes online market research is a valid and cost-effective way to gather fast and authentic results, but deceptive activity in any company’s panel has the potential to dilute the credibility of the entire industry. Maintaining high-integrity online panels is imperative for the industry, and GMI continually strives to do its part by adhering to strict quality standards.