About PureSample

What is PureSample?

The concept behind PureSample is simple: any member of the public, specifically panel providers and users, can input an email address and receive a "credit report" of the user's deceptive activity (if any).

In addition, panel companies are able to submit their own deceptive user reports to be added to the PureSample.com database. In time, we will establish a comprehensive list of all deceptive panelists that will help the online panel industry continue to grow and improve in quality.

Why does the industry need PureSample?

Clients who use online panels for market research must have confidence that the data collected is of a high-quality, unbiased nature. Deceptive respondent activity left unchecked by online sample providers has the potential to dilute the credibility of the entire market research industry in the eyes of both end clients and market research professionals.

To help protect the credibility of Internet-based market research as a valid and reliable method of data collection, GMI (Global Market Insite, Inc.) has developed PureSample, a public data repository of email addresses associated with panelists exhibiting low-quality or deceptive response data.

About GMI

GMI has earned the privilege of being one of the world's leading offline and online panel providers by continually striving for the highest standards of panel integrity. Our panelists are highly profiled, undergo a rigorous recruiting process and are well-compensated for their efforts. With panelists in 200 countries and territories, participating in 37 languages, and profiled on hundreds of attributes, GMI provides high-integrity global panels for all your traditional and online research needs. Founded in 1999, GMI also provides a range of integrated software applications to the global market research industry that enable market research firms to conduct global research either on an ASP basis or via stand-alone enterprise systems.

For more information please visit GMI (Global Market Insite, Inc.).